Services · 03 / 03 · Jakarta
Digital Creative. Work that lives after the lights go off.
Campaign films, social cuts, product stills, KOL programs, and platform-native content. One production day, ten surfaces.
What we do under Digital Creative
- Video production — brand film, TVC, digital film, event recap, KOL cut
- Platform-native content — Reels, TikTok, Shorts, Threads, LinkedIn
- Social media content systems — monthly plan, shoot, edit, publish
- Digital campaign planning and paid media consultancy
- KOL operations — scouting, briefing, shoot, post, report
- Post-production — edit, color, motion graphics, sound design
- Photography — product still, retail still, editorial, behind-the-scenes
Xiaomi · Michelin × Milli · Bank DKI × OJK Literasi series · Mocabe CFD launch · Bioaqua social system
One shoot, many cuts
Platform-native, not platform-retrofit.
A TVC cut down to 15 seconds for TikTok is a TVC that flopped twice. We plan the surfaces before we roll camera — which shots are vertical, which are square, which are the Reels hook, which is the 90-second hero. One production day produces a kit, not a single file.
That’s how a single shoot yields a hero film (60–90s), three to five platform cuts, 10–20 stills, three Reels, a TikTok series, and the stingers for OOH or dealer-screen loops. The cost-per-surface drops, and the brand gets to test variants instead of defending one hero.
It also means we write for the platform, not just for the brand. A TikTok opens differently from a Reel; a Short has a different arc from a LinkedIn video. We brief talent, director, and editor on those differences before the day, not after the first cut.
The goal isn’t to be everywhere — it’s to show up right where we show up. Brands that master platform-native craft compound attention; brands that don’t pay a media tax to be noticed.
Formats we produce
What we actually deliver.
Hero & campaign film
60–120s brand films, 30s TVC, product launch films. Full production — concept, shoot, post, music, voice-over.
Short-form social
Reels, TikTok, Shorts — hook, pay-off, and native pacing. Recurring series or one-off launch cuts, shot platform-first.
KOL & creator content
Scouting, brief, shoot, edit, post, and reporting. Mega, macro, and micro — choice by objective, not follower count.
Product photography
Packshot, e-commerce still, lifestyle still, retail-window still. Studio and on-location, with colourist included.
Event recap & case film
Two-camera capture, day-after edit, and a 45–90s case film for sponsor decks and social. Optional live-cut for on-stage replay.
Motion graphics & OOH
15s OOH loops, dealer-screen content, title sequences, and in-feed motion. Built to render across static, screen, and LED surfaces.
Engagement models
Per-project, or always-on.
Per-project
Launch films, campaign hero, product shoots. Scoped once, delivered once. Starts at IDR 45M for a single-day production with edit.
Monthly retainer
Consistent platform-native output — Reels, TikTok, product stills, short-form films. Retainers start at IDR 35M/month.
Content system build
For in-house teams ready to go always-on. We build the template kit, shoot the foundation month, and hand off the playbook.
Platforms we publish for
Native to the surface, not bolted on.
Each platform has its own economics, its own algorithmic bias, and its own native craft. We brief differently for each — and we measure against the metric that matters for that surface, not a universal vanity number.
Frequently Asked Questions
Do you work per-project or on retainer?
Both. Per-project for launches, campaigns, and hero content. Monthly retainers start at IDR 35M/month and suit brands that want consistent platform-native output — Reels, TikTok, product stills, short-form films.
Who owns the footage and final assets?
You do. Licensed raw footage, editable files, and delivered masters are all yours on project close. We keep backups for 12 months so you can request re-cuts without re-shooting.
Can you cut one shoot into multiple platforms?
That's our default approach. One production day usually yields: a 60–90s hero film, 3–5 platform cuts (IG Reels, TikTok, YouTube Shorts), 10–20 stills, and stingers for OOH or dealer screens.
Do you handle paid media or just creative?
Creative-led. We do paid media consultancy and can run spend with our partner team, but the strategic muscle we lead with is platform-native creative that performs — not just ads that run.